Samuel Mayor Santana - Portfolio

About Me

Hello, I’m Samuel Mayor!

I am a versatile Marcomms and Digital Marketing professional with a strong background in computer science, content creation, and web technologies. Over the past decade, I have worked across the entrepreneurial, corporate, and non-profit sectors in Europe and Asia, developing expertise in people management and intercultural collaboration.

From 2019 to 2025, I deepened my experience in the tourism and digital industries, managing SEM and SEO campaigns, branded and remarketing strategies, content optimization, social media, analytics, and video production. Most recently, I have expanded into innovative content creation, producing video and animated short films using the latest AI technologies.

Passionate about creativity and data-driven strategies, I combine technical skills with storytelling to deliver engaging digital experiences and measurable results.

Portfolio

Arlo y la Isla Perdida

Arlo y el Telón de Acero

Arlo y el Corazón Verde

Arlo y el secreto del Roque Nublo

Volver a la Isla – AI Short film

PEP-E: La Misión Infinita – AI Short film

La Isla que venció a Inglaterra – AI Short film

Fuerzan Kirian – AI Short film

Teambuilding Event CIB Las Palmas

Booster for other AIs!

Promo CIB doXibox

Send letters with a single click!

PDF compression made easy

Feeltourist – Feel Tag

Empower Introduction

Reel 2017-2018

Cover Letter Video

NGOHub – Website tutorial

One day with Eastern Street Band

Actyvate Event in Langkawi with PM

NGOHub – Launch Crowdfunding platform

Closing Ceremony BI1M

Launch BI1M

International Boat of Culture

How to start a project

ActyvateTV Newscaster

Foreign Friendly Lodz

How to Cook: Konafafingers

SOLS Energy: Go Solar

Community Centre Spotlight

How to Register in BI1M?

BI1M – Locations

English Trainer Profile

BI1M Training

Solar Lights

Pesta Kaamatan! The Harvest Festival

Google Training

SOLS Edu: Learning System App

Into the jungle

Communtiy Centre Spotlight: Tawau

Community Centre Spotlight: Gerik

Key Individual in Gerik

SOLS Stories: Ban

The Digital Solution

Courses in BI1M

NGOHub – Episode 2

Challenge of NGOs

The Journey of NGOHub

Personal Information

Full Name: Samuel Mayor Santana
D.o.b.: 03 May 1985
address: Gran Canaria, Spain
freelance: Available

Languages

Spanish Native

English fluent

Professional Skills

Adobe premiere
Adobe After effects
WordPress
CRM
Google Analytics
SEO/SEM

Interests

Photography

Futsal

Trekking

Travelling

work experience

Mar 2021 - to date

Marketing Technician

CIB labs

Developed and executed digital marketing and SEO strategies.
Produced 100+ corporate videos to support brand storytelling.
Optimized SEM campaigns, reducing costs and improving conversion rates.
Managed web development projects and digital content creation.

Nov 2019 - Feb 2021

Content Management

Feeltourist

Created content for over 150 hotels.
Produced corporate videos for tourism products.
Implemented digital analytics tools (Google Analytics, GTM) to track and improve performance.

Feb 2019 - Oct 2019

E-Commerce Digital Marketing

Managed SEM campaigns (brand, remarketing, display).
Conducted SEO on-page, off-page, and keyword research.
Led email marketing initiatives and optimized client websites in the hospitality sector.

Apr 2017 - Aug 2018

Communications Manager

SOLS 24/7

Led the videography Strategy for SOLS 24/7 programs. With a strong focus on the nationwide programs BI1M & Actyvate, sponsored by the Malaysian Ministry of Finance, the team produced and edited more than 50 videos.

SOLS 24/7 Channel
BI1M Channel
Actyvate

Re-designed the organization HR recruitment system. To date, the strategy has produced an increment of 30% for the application volume and an increase of 200% for Google Ads Account paid traffic(20,000 USD). Tasks included: re-designing the career webpage, researching and implementing effective CRM systems, elaborating strategies for Google Ads Account for non-profit.

Deployed SEO techniques for achieving an increment of 70% for the organization organic traffic (ranking 15 Keywords first page in Google)

Developed in WordPress a crowdfunding platform for the program Actyvate. Tasks included designing User Experience and workflow of the site. Within the first 3 months of the project, the team raised more than RM 7.3 Million and fully funded 150 community projects.

Organized the launch and closing ceremony of the BI1M program. Guests included the Malaysian Secretary of Treasury and other government officers. Organized two BI1M promotional events, with guests including the Malaysian Prime Minister and the Deputy Prime Minister.

Introduced and implemented Freedcamp as a task and team management tool for the communication team.

Implemented a highly efficient and cost effective centralized system for the organization’s newsletters. Based on the Amazon Servers, delivering 60k emails monthly.. Also designed 7 newsletters in English with translation available in Bahasa Malaysia.

Sep 2016 - Mar 2017

Communications Professional Placement

SOLS 24/7

Crew member of the Climate Reality Change Malaysian Episode (Funded by Al Gore) and Coordinator of the Behind the scenes video.

Filmed and Edited 52 English Lessons for the Language learning application SOLS Edu

Apr 2015 - Jun 2016

Founder & Director

International Boat of Culture

Received the award for Best Cultural Initiative by Point of Lodz 2016.

Established and managed a partnership agreement with Nordea (2015).

Established and managed a partnership agreement with Fujitsu & BSH (2016).

Coordinated a team of 30 people.

Developed the festival website

Developed and implemented the social media and visual strategy, resulting in a total of 3000 participants engaged in 2016.

Oct 2015 - May 2016

Data Analyst

Infosys BPO

Responsible for the client support of 8 factories located in the Latin American market.

Analyzed and checked data entry.

Produced proposals for improving data entry.

Education

2012 - 2013

Dundee College

ESOL - English Speakers Other Languages

SQA – Scottish Qualifications Authority

2003 - 2010

University of Las Palmas de Gran Canaria

BA of Science in Computer Engineering

References

Danutcha Singh Managing Director at SOLS 24/7

Contact Me

Fell free to contact me in case of any question

Here in my LinkedIn page

Samuel Mayor

Digital Marketer | Events | Videographer