About Me

Hello, I’m Samuel Mayor!

I am a versatile Marcomms and Digital Marketing professional with a strong background in computer science, content creation, and web technologies. Over the past decade, I have worked across the entrepreneurial, corporate, and non-profit sectors in Europe and Asia, developing expertise in people management and intercultural collaboration.

From 2019 to 2025, I deepened my experience in the tourism and digital industries, managing SEM and SEO campaigns, branded and remarketing strategies, content optimization, social media, analytics, and video production. Most recently, I have expanded into innovative content creation, producing video and animated short films using the latest AI technologies.

Passionate about creativity and data-driven strategies, I combine technical skills with storytelling to deliver engaging digital experiences and measurable results.

Portfolio

Crimes in the Paradise of Maspalomas

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Crimes in the Paradise of Maspalomas

AI /

Created
2025

Animated Short Film

Discover Crimes in Paradise in Maspalomas, an animated short inspired by the novel of the same name by Miguel Ángel González Santana.

A mystery and suspense story set in the south of Gran Canaria.

Ninja Kid

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Ninja Kid

AI /

Created
2025

Entry to the Cartoon Hero Contest organized by WaveSpeedAI and 0xFramer.

A short story about a ninja searching for a mysterious egg in a Japanese castle.

Images created with Midjourney and animated with Seedance 1.0

Honorable mention in seventh place.

Arlo y la Isla Perdida

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Arlo y la Isla Perdida

AI /

Created
2025

With this fourth episode, we conclude Arlo’s mini-series of adventures.
In this final installment, we discover the secret of the gems and their connection to the mythical island of San Borondón, that legendary island that has appeared and disappeared on the horizon for centuries and is part of Canarian folklore.

To create this final episode, I primarily combined animation generated with MidJourney, along with a touch of Veo 3, Runway, and Seedance 1.0, exploring how these technologies can be integrated to tell visual stories.

Arlo y el Telón de Acero

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Arlo y el Telón de Acero

AI /

Created
2025

In this new adventure, Arlo travels to Poland following the trail of an ancient secret. From the snowy streets of Łódź, to the enigmas hidden in the mausoleums of the Jewish cemetery, to the majesty of Krakow and its baroque churches, each step brings him closer to the heart of the story.

Under the weight of the Iron Curtain, Arlo finally enters the legendary Wieliczka Salt Mines, where forgotten symbols and hidden mechanisms will guide him to the mysterious red gem, an artifact that could change everything.

Series created with artificial intelligence tools:

ChatGPT – Script and images
Midjourney – Animation
Topaz – Video upscaling

Arlo y el Corazón Verde

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Arlo y el Corazón Verde

AI /

Created
2025

Second episode of the series where we follow Arlo’s adventures.

After discovering a mysterious object in the first episode, Arlo now travels to Malaysia in search of answers. Deep jungles, ancient ruins, and new clues will lead him to discover secrets that will change the course of his journey.

Series created with artificial intelligence tools:

ChatGPT – Script and images
Midjourney – Animation
Topaz – Video upscaling

This is the second installment of a four-part series that will explore different parts of the world, connected by a common mystery.

#Arlo #Midjourney #Aventuras #Malasia #ai #Malaysia #aianimation

Arlo y el secreto del Roque Nublo

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Arlo y el secreto del Roque Nublo

AI /

Created
2025

First chapter of a series of four adventures starring Arlo, a young explorer who will travel to different parts of the world, facing mysteries, dangers, and discoveries.

In this first chapter, Arlo arrives in Gran Canaria, where he immerses himself in the magic and secrets surrounding the imposing Roque Nublo. The story is inspired by the style of Hergé (Tintin) and the locations that have shaped my personal life.

🔹 Series created with artificial intelligence tools:

ChatGPT – Script and image creation
MidJourney – Animation
Topaz – Video scaling

This is just the first stop on a journey that will take Arlo to different corners of the planet. Join him on this adventure!

Volver a la Isla – AI Short film

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Volver a la Isla – AI Short film

AI /

Created
2025

When I was ten years old, my great-uncle told me this story about our great-grandfather — a Canarian farmer who disappeared during World War II.
Years later, when everyone believed he was dead, he returned unexpectedly… dressed in a military uniform.

This AI-animated short film blends family memory, historical drama, and a black-and-white visual style with touches of color, as a tribute to a forgotten family story.

PEP-E: La Misión Infinita – AI Short film

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PEP-E: La Misión Infinita – AI Short film

AI /

Created
2025

Back in 2009, during a Cybernetics class at the University of Las Palmas de Gran Canaria, we built a small robot out of Lego. We called it PEP-E. It wasn’t the fastest or the most advanced… but it was ours, and we grew fond of it. We barely passed the course — and laughed a lot along the way.

Years later, I decided to pay tribute to that memory. This is how this short animated sci-fi film was born: a post-apocalyptic story where that little robot awakens centuries later in a world without humans.

A poetic and visual journey, reimagining Gran Canaria as a land reclaimed by nature, echoes of the past… and a robot whose only purpose is to do good — even if no one is watching.

AI tools used:
ChatGPT
Midjourney
Recraft
Topaz

La Isla que venció a Inglaterra – AI Short film

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La Isla que venció a Inglaterra – AI Short film

AI /

Created
2025

In 1740, during the war between Spain and England, a group of Canarian farmers rose up against the might of the British Empire. This is the story that almost no one told you.

“The Island that Defeated England” is an animated short film inspired by true events that took place in Fuerteventura during British attacks on the Canary Islands. With an epic narrative, it brings to life the bravery of those who defended their land with cunning and courage—without an army or formal weapons.

AI tools used: ChatGPT, Runway, MidJourney, Recraft, Topaz

Fuerzan Kirian – AI Short film

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Fuerzan Kirian – AI Short film

AI /

Created
2025

Animated short film centered on Kirian Rodríguez’s story of overcoming difficulties during the 2022/2023 season. After facing serious health issues, Kirian managed to recover in time to compete in the most decisive stretch of the season and contribute to UD Las Palmas’ historic promotion.

The short film was created using various artificial intelligence tools (Runway, ChatGPT, Photoshop), with editing and final editing by me.

A tribute to effort, hope, and team spirit.

Voice by Abián de la Cruz

Reel 2017-2018

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Cover Letter Video

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Cover Letter Video

Videography /

Filmed and Edited
2018

This Cover letter video got a job to my friend Kriska A. Pineda in MindValley.

NGOHub – Website tutorial

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NGOHub – Website tutorial

Motion Graphics /

Edited
2018

NGOHub.asia is a crowdfunding platform for NGOs from Malaysia. The platform was launched in February 2018 and this video is one of the tutorials that I did for the platform.

NGOHub – Launch Crowdfunding platform

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NGOHub – Launch Crowdfunding platform

Events /

Filmed & Edited
2018

ngohub’s platform, www.ngohub.asia kicked off a brand new crowdfunding feature, at Malaysian Global Innovation and Creativity Centre MasSIVE Impact Day!

Closing Ceremony BI1M

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Closing Ceremony BI1M

Events /

Event coordinator
2017

BI1M 2017 officially ended, and we are incredibly proud of what our team and students have accomplished! 7.5 months, 17 locations nationwide, and over 11,300 graduates!

Launch BI1M

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Launch BI1M

Events /

Filmed & Edited
2017
Event Coordinator

Bahasa Inggeris 1Malaysia (BI1M) 2017 is a programme implemented by the Malaysian Ministry of Finance under the auspices of the National Blue Strategy, in partnership with humanitarian organisation SOLS 24/7 Malaysia.

How to start a project

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How to start a project

Motion Graphics /

Edited
2018

Unsure on how to start your own project on Actyvate?. All it takes is 4 simple steps!

ActyvateTV Newscaster

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ActyvateTV Newscaster

Videography /

Filmed & Edited
2018

BREAKING NEWS: Actyvate is giving TWO TIMES matching funds for your community changing projects.

Foreign Friendly Lodz

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Foreign Friendly Lodz

Videography /

Edited
2015

The film was created under the project “Foreign Friendly Society” carried out by the organization KobieTY. Filmed by international volunteers shows how foreigners living in Lodz look at their city. What they like in here, why Łódź is a place to visit, why it is a place to live.

How to Cook: Konafafingers

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How to Cook: Konafafingers

Videography /

Filmed & Edited
2013

Recipe from Lybia filmed for the DVD Multi-Culti Cuisine, project at Dundee College to raise fund for a Cancer fundation.

Community Centre Spotlight

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Community Centre Spotlight

Videography /

Filmed & Edited
2018

French-Morroccan Yassin Medhouny-Laouina, was our dear former Community Centre Manager at the Mah Sing Foundation Community Centre, Anjung Singgah.

English Trainer Profile

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English Trainer Profile

Videography /

Filmed
2017

Meet Mr.Peter Claude de Run! He’s the English Trainer at UTC Kuching for BI1M 2017!

Having been an educator for a significant part of his life, he shares his experience working with the BI1M English teaching methodology, and how it is uniquely designed to help Malaysians speak English.

BI1M Training

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BI1M Training

Videography /

Filmed & Edited
2017

Bahasa Inggeris 1Malaysia (BI1M) 2017 is a programme implemented by the Malaysian Ministry of Finance under the auspices of the National Blue Strategy, in partnership with humanitarian organisation SOLS 24/7 Malaysia. BI1M 2017 will deliver English training for free to all Malaysians of all ages nationwide.

Pesta Kaamatan! The Harvest Festival

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Pesta Kaamatan! The Harvest Festival

Videography /

Filmed & Edited
2017
The Harvest Festival for all Sabahans and Sarawakians. It’s an important day for them, and as Malaysians we want to share with the joy and festivities. If you are Malaysian and you have no idea about the Harvest Festival, watch this video and find our from our fellow Sabahans!

Google Training

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Google Training

Videography /

Filmed & Edited
2018

MCII and Google for Education to train public school teachers in digital education. SOLS Smart highlight the various different digital tools that can enhance learning in and out of the classroom.

SOLS Edu: Learning System App

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SOLS Edu: Learning System App

Videography /

Filmed & Edited
2017

What is SOLS Edu? SOLS Edu is a structured online learning system in the form of a web application, built by SOLS 24/7 Malaysia for the purpose of bringing English training to anyone who has access to a desktop or laptop

Into the jungle

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Into the jungle

Videography /

Filmed & Edited
2016

Follow the behind the scenes story of this journey with our team members Lucas, Sam, Miranda, Teacher Azharone and Cinematographer Wong Chin Hor and his crew into the jungles of Kelantan.

Three city people in a jungle for 24 hours, what could go wrong?

Communtiy Centre Spotlight: Tawau

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Communtiy Centre Spotlight: Tawau

Videography /

Filmed
2017

Meet Cassio Roman from Brazil! He’s the Community Centre Manager for the Hap Seng Tawau Community Centre in Sabah, supported by the Hap Seng Group.

Community Centre Spotlight: Gerik

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Community Centre Spotlight: Gerik

Videography /

Filmed
2017

Meet Ante Bojic from Croatia! He is a teacher in the KUB-Berjaya-Enviro Gerik Community Centre in Perak, supported by KUB and the Berjaya Corporation

Key Individual in Gerik

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Key Individual in Gerik

Videography /

Filmed
2017

SOLS have Community Centres all over Malaysia, even in the most remote and hard-to-reach rural communities. For example, SOLS is teaching English in Gerik! Their teachers have to take a one-and-a-half hour boat ride into the jungle to reach the community!

SOLS Stories: Ban

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SOLS Stories: Ban

Videography /

Filmed & Edited
2017

The special thing about SOLS is that our students eventually end up working with us and seizing opportunities in their lives! One such student is Clara Unsing (Ban), a Sabahan who joined SOLS 24/7 in 2013. She works for the Accounting Department. Watch the following video to find out her story!

The Digital Solution

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The Digital Solution

Videography /

Filmed & Edited
2017

Last year, SOLS Smart in collaboration with National Transformation Programme – NTP Malaysia and Pengarah Pendidikan Wilayah Persekutuan KL went into primary and secondary schools to carry out English language classes using the unique SOLS methodology, implementing it as part of a pilot under the Highly Immersive Programme.

Courses in BI1M

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Courses in BI1M

Motion Graphics /

Edited
2017
10 courses to a diverse target group! From working adults to housewives, everyone is invited to learn English!

NGOHub – Episode 2

Challenge of NGOs

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NGOHub – Episode 2

Videography /

Filmed & Edited
2018

Dr Madhu Sudhan (the Teddy Bear Doctor) talk about starting out as a small NGO and the challenges of making his NGO known and funded.

Do you know that there are more than 70,000 registered NGOs in Malaysia? If you’ve ever thought of donating to a charity, how do you find the gem among so many NGOs out there? This is why NGOHub does the research for you by listing NGOs from both urban and rural areas in Malaysia.

The Journey of NGOHub

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The Journey of NGOHub

Videography /

Filmed (partially) & Edited
2018

In the past few years, ngohub has accomplished so many groundbreaking firsts and listened to NGOs feedback, that led naturally to the next evolution of our platform. Watch our journey and find out what lies ahead!

Personal Information

Full Name
Samuel Mayor Santana
D.o.b.
03 May 1985
address
Gran Canaria, Spain
freelance
Available

Languages

Spanish Native
English fluent

Professional Skills

  • Adobe premiere
  • Adobe After effects
  • WordPress
  • CRM
  • Google Analytics
  • SEO/SEM

Interests

  Photography   

  Futsal   

  Trekking   

  Travelling   

work experience

Mar 2021 - to date

Marketing Technician

CIB labs

Developed and executed digital marketing and SEO strategies.
Produced 100+ corporate videos to support brand storytelling.
Optimized SEM campaigns, reducing costs and improving conversion rates.
Managed web development projects and digital content creation.

Nov 2019 - Feb 2021

Content Management

Feeltourist

Created content for over 150 hotels.
Produced corporate videos for tourism products.
Implemented digital analytics tools (Google Analytics, GTM) to track and improve performance.

Feb 2019 - Oct 2019

E-Commerce Digital Marketing

Managed SEM campaigns (brand, remarketing, display).
Conducted SEO on-page, off-page, and keyword research.
Led email marketing initiatives and optimized client websites in the hospitality sector.

Apr 2017 - Aug 2018

Communications Manager

SOLS 24/7

Led the videography Strategy for SOLS 24/7 programs. With a strong focus on the nationwide programs BI1M & Actyvate, sponsored by the Malaysian Ministry of Finance, the team produced and edited more than 50 videos.

SOLS 24/7 Channel
BI1M Channel 
Actyvate

Re-designed the organization HR recruitment system. To date, the strategy has produced an increment of 30% for the application volume and an increase of 200% for Google Ads Account paid traffic(20,000 USD). Tasks included: re-designing the career webpage, researching and implementing effective CRM systems, elaborating strategies for Google Ads Account for non-profit.

Deployed SEO techniques for achieving an increment of 70% for the organization organic traffic (ranking 15 Keywords first page in Google)

Developed in WordPress a crowdfunding platform for the program Actyvate. Tasks included designing User Experience and workflow of the site. Within the first 3 months of the project, the team raised more than RM 7.3 Million and fully funded 150 community projects.

Organized the launch and closing ceremony of the BI1M program. Guests included the Malaysian Secretary of Treasury and other government officers. Organized two BI1M promotional events, with guests including the Malaysian Prime Minister and the Deputy Prime Minister.

Introduced and implemented Freedcamp as a task and team management tool for the communication team.

Implemented a highly efficient and cost effective centralized system for the organization’s newsletters. Based on the Amazon Servers, delivering 60k emails monthly.. Also designed 7 newsletters in English with translation available in Bahasa Malaysia.

Sep 2016 - Mar 2017

Communications Professional Placement

SOLS 24/7

Crew member of the Climate Reality Change Malaysian Episode (Funded by Al Gore) and Coordinator of the Behind the scenes video.

Filmed and Edited 52 English Lessons for the Language learning application SOLS Edu

Apr 2015 - Jun 2016

Founder & Director

International Boat of Culture

Received the award for Best Cultural Initiative by Point of Lodz 2016.

Established and managed a partnership agreement with Nordea (2015).

Established and managed a partnership agreement with Fujitsu & BSH (2016).

Coordinated a team of 30 people.

Developed the festival website

Developed and implemented the social media and visual strategy, resulting in a total of 3000 participants engaged in 2016.

Oct 2015 - May 2016

Data Analyst

Infosys BPO

Responsible for the client support of 8 factories located in the Latin American market.

Analyzed and checked data entry.

Produced proposals for improving data entry​.

Education

2012 - 2013

Dundee College

ESOL - English Speakers Other Languages

SQA – Scottish Qualifications Authority

2003 - 2010

University of Las Palmas de Gran Canaria

BA of Science in Computer Engineering

References

Contact Me

Fell free to contact me in case of any question

Here in my LinkedIn page